WILD SIDE BLOG
We See You: Celebrating Everyday Champions
10 May 2024
At Jack Link’s, we’ve always stood by the creed of “Powering Humans,” but with our latest campaign, “We See You,” we’re taking this ethos a step further. We’re diving deep into the daily lives and unique journeys of everyday heroes, shining a light on the ordinary yet extraordinary efforts of people like you.
Recognising the Gamer’s Grit
Take Josh, for instance. By day, he grinds through his job, but by night, he becomes a conqueror in the realm of online gaming. Our new campaign kicks off with Josh’s story, where after months of strategising and persistence, he finally defeats his online nemesis, DEMONSLAYER2017. This isn’t just about gaming; it’s about recognising the commitment behind the pixels.
Celebrating the Unconventional Courage
Then there’s Kevin Matheson, whose story of resilience unfolds on a grassy hill. Kevin may not excel in traditional sports, but he’s an undisputed rolling downhill champion. Clad in haphazard armour of cricket shin pads and garden gloves, Kevin’s fearless descent down the big hill is a testament to his quirky bravery.
What is our new message about?
Both stories culminate in a universal message: “Jack Links, Powering Humans.” This isn’t just about physical sustenance but about fueling the spirit that drives every individual to embrace their unique strengths and quirks.
Through the “We See You” campaign, we invite everyone to join us in recognising and celebrating the efforts of the people around us. Share your stories, nominate a friend, or simply acknowledge a stranger’s hard work using our hashtag #PoweringHumans.
At Jack Link’s, we see you, we recognise you, and we celebrate you. Together, let’s continue to fuel the journey of every human, acknowledging every effort, every battle, and every victory. Join us in this celebration of humanity, one snack, one moment, one recognition at a time.
